Maintaining Financial Success and Expanding into Other Markets at FeedMyPet.com (Pearson Cases in Supply Chain Management and Analytics) por Matthew J. Drake

Maintaining Financial Success and Expanding into Other Markets at FeedMyPet.com (Pearson Cases in Supply Chain Management and Analytics) por Matthew J. Drake

Titulo del libro: Maintaining Financial Success and Expanding into Other Markets at FeedMyPet.com (Pearson Cases in Supply Chain Management and Analytics)

Autor: Matthew J. Drake

Número de páginas: 14 páginas

Fecha de lanzamiento: January 16, 2014

Editor: Pearson FT Press

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Matthew J. Drake con Maintaining Financial Success and Expanding into Other Markets at FeedMyPet.com (Pearson Cases in Supply Chain Management and Analytics)

This new business analytics case study challenges readers to help a successful e-commerce startup use IPO funding to extend its niche leadership into new ventures, dissuade online competitors, and move long-time “bricks and mortar” shoppers online. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best course of action. Author: Charles A. Wood, Duquesne University.